Brand Experience

Technically, a brand experience is conceptualized as the sensations, feelings and behavioral responses evoked by brand-related stimuli. These experiences arise in a variety of settings and happen when people think about, talk about, search for, shop, use and interact with brands. While often comprised of a brand’s identity, design, product, packaging, staff, communications, website and environments, these experiences don’t only occur during the buying, selling and marketing of products. Often, they take place at times, in places and by people that the brand stewards are unaware of or not focused on.

At Citizen, we take a holistic approach to understanding the people that you talk to and create a brand engagement of such strength it influences them and in turn, culture.

So just what does this mean? Think of your audience as the center of your universe. A brand experience is about engaging them on an individual level in ways that leverage when and how they are most receptive to your message. Because this is different for everyone, it means integrating your message into how they live their lives. Pretty cool.

Some of Citizen’s clients use us as a full-service agency. And some prefer a project to project relationship. Either way, we are happy to provide you the services you need to get the results you want.

- Understanding the consumer, situation, technology and culture (ethnography)
- Define & develop the brand
- Strategy, planning, media and digital manipulation
- Narrative development/Copy writing
- Creative execution across new and emerging media platforms
- Campaign management including social and viral seeding
- Management of analytics, refinement and evolution

For more information on branding, take a look at our brand wiki with information pulled directly from Wikipedia.