http://www.wearecitizen.com Tue, 09 Mar 2010 19:09:36 +0000 http://backend.userland.com/rss092 en Strategy: Transition Myjive from a website company to an agency that is focused on creating new digital experiences for the brands they work with. Approach: Through a contemporary approach to typography and youthful approach to color we were able to develop a visual brand identity that bring emphasis to digital. Their ... http://www.wearecitizen.com/myjive-2 Strategy: Balance the cheekiness of the name with a level of sophistication and do it without sacrificing the whimsy and personality of the studio partners. Approach: Break down the common statement "Holy Guacamole" into a visual translation. Using a tangential connection to the partners of the studio and impact they have ... http://www.wearecitizen.com/holy-guacamole In different ways, we say hello numerous times everyday. From the moment we awake to the moment we sleep, we are confronted with opportunities to offer salutations. Spouses, partners or even that joker tailgating you, we use different methods and techniques to say “Greetings and best wishes to you, my ... http://www.wearecitizen.com/citizen-translation-guide Traditional Shops' Digital Skills Deemed Unimpressive Clients take a dim view despite agencies' investment in talent and services Feb 8, 2010 - Andrew McMains Traditional agencies are continuing to invest in digital talent and services but, based on a new survey from RSW/US, clients aren't that impressed with the results. Ask to rate their ... http://www.wearecitizen.com/traditional-shops-digital-skills-deemed-unimpressive Attendance is by invitation only and applications are available on TEDxCharlotte.com. There is no cost to attend. The event will consist of 6-8 speakers (live and video) with short breaks between, lunch and pre- and post-event hospitality. There will be entertainment and opportunities for speakers and attendees to connect throughout the ... http://www.wearecitizen.com/tedx-charlotte So two weeks ago Citizen moved into our new offices. This event came with the expected packing, lifting and unpacking of the assorted books and nik-naks that we creatives seem to latch onto and never see again until, well, we move. During a short break I found myself leafing through ... http://www.wearecitizen.com/still-relevant-after-all-these-years One of these major changes revolves around the idea of Platforms, Programs and Campaigns. Campaigns being the short lived, up and down initiatives often employed by traditional advertising agencies. Programs are often seen as social media and public relations initiatives. Those that grow over time, adding a voice to the ... http://www.wearecitizen.com/the-shift-from-campaigns-to-platforms Other tracking services are also observing this strict adherence to finding value. "On most shopping trips, large percentages of households are using shopping lists (58%), consulting store circulars (47%), redeeming coupons (37%) and comparing unit prices (50%)," Todd Hale, SVP/consumer & shopper Insights for the Nielsen Co., tells Marketing Daily. Original ... http://www.wearecitizen.com/coupon-use-growing Media planners understand the importance of context. The environment of an outdoor placement or the juxtaposition of an online banner ad can make or break a message's success. To best target an audience, knowing their location is incredibly important. It can be argued that it is the ... http://www.wearecitizen.com/location-its-all-about-context Over the last ten years digital technology and social have changed the way we as a species do what we do.The brilliant minds over at MobileBehavior and Organic, have been tracking developments in mobile that will affect advertising in 2010 and beyond. Here are there thoughts on what the future ... http://www.wearecitizen.com/mobile-trends-for-2010